Thursday, 16 May 2013
Don't buy, rent
More evidence of the rapid changes in the game.
Adobe, the people who make very expensive software for designing pages or manipulating pictures, will no longer sell their software in shrink-wrapped boxes for you to install on your computer. Instead, they will rent you access to the software in the cloud for 20 or 30 dollars a month.
This follows the lead of Microsoft, another purveyor of expensive, shrink-wrapped software. They are now offering Office 365 which you can use, in the cloud, for a modest price each month.
There are clear advantages for companies and individual professionals. You don't need to manage installations, updates and crashes. You can pay for it as day-to-day expenses, rather than a big licence fee now and then.
Google are to offer a music-streaming service. Why buy, collect and store music when you can play what you want whenever you want it. Play lists instead of LPs or CDs.
Apple, who introduced adults to digital music, are considering the same.
And BT are offering Premiership football, which used to be something the broadcasters had to themselves, following the lead of Netflix who commissioned a series with a star, which, again, used to be something only the broadcasters did.
All this is possible because we live in a connected world, where you can get what you want when you want it. And there are many more people offering it than there were in the old world.
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Software
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